Audi Sport GmbH leaves no wish unfilled

The Audi exclusive customization program and accessory program also contribute to the success of Audi Sport. For example, Audi Sport GmbH offers numerous accessory packages exclusively for RS models.

At the same time, the Audi exclusive team focuses on meeting the exclusive and individual needs of customers. From custom paint jobs and luxurious interior options with high-quality leather, embroidered decorative stitching, and selected woods to limited special editions – the wide range of options means practically no wish goes unfulfilled. This goes down well with customers the world over: In 2022, Audi exclusive made ten limited special editions and customized one in four Audi R8models.

The Audi exclusive vision: To combine sustainability and customization into attractive offers for Audi customers and enabling them to have a unique experience. This even includes new digital solutions, such as the “Audi exclusive Customizer”, a 3D visualization tool that customers can use to design their cars in thousands of individual combinations and thus create their own personal one of a kind vehicle.

With lifestyle products from Audi collection, Audi Sport GmbH appeals to all fans who also want a comprehensive brand experience that goes beyond the car. In addition, Audi collection also manages the global licensing business for Audi brands and offers employee outfits for trade fairs and events as well as the Audi Corporate Fashion Shop.